Marketing Cloud
Create personalized, data-driven customer journeys with scalable Salesforce Marketing Cloud solutions
Salesforce Marketing Cloud enables organizations to engage customers with timely, relevant, and personalized experiences across email, mobile, social, and digital channels. However, realizing its full value demands a clear customer engagement strategy, strong data foundations, and seamless orchestration across channels and systems.
As a trusted Salesforce partner, we help organizations design, implement, and optimize Marketing Cloud to drive measurable engagement, conversion, and lifetime value. Whether you’re launching your first automated journeys or scaling sophisticated, multi-brand campaigns, we align Marketing Cloud capabilities with your marketing goals and customer experience strategy.
Services
Strategy & Engagement Roadmap
We work with marketing leaders to define customer engagement objectives, key journeys, success metrics, and a phased roadmap to maximize the impact of Marketing Cloud investments.
Architecture & Setup
Data Integration & Subscriber Management
Integrate Marketing Cloud with CRM, Data Cloud, ERP, and third-party sources to create unified customer profiles, ensure data quality, and enable real-time personalization.
Customer Journey Design & Automation
Campaign Execution & Channel Enablement
Enable and optimize email, SMS, push notifications, and messaging channels with best practices for deliverability, personalization, and performance.
Personalization & Segmentation
Implement advanced segmentation, dynamic content, and behavioral triggers to deliver highly relevant messages that improve engagement and conversion rates.
Marketing Analytics & Optimization
Provide dashboards and insights to measure campaign performance, attribution, and ROI, helping teams continuously optimize journeys and messaging strategies.
Governance & Deliverability
Establish governance frameworks for consent management, data privacy, deliverability, and brand consistency across regions and teams.
Managed Services & Optimization
Offer ongoing support, campaign enhancements, performance tuning, and user enablement to ensure Marketing Cloud continues to deliver value as your marketing strategy evolves.
ITC Approach
Whether you are modernizing your marketing stack or building an end-to-end customer engagement platform, we take a flexible, outcome-focused approach. We begin by understanding your customers, data landscape, and marketing maturity, then design a Marketing Cloud solution that supports both immediate campaign needs and long-term personalization goals.
From fragmented customer data and manual campaigns to complex compliance requirements and global scale, our proven methodology ensures a smooth and transparent Marketing Cloud journey. With a strong focus on data readiness and measurable outcomes, we help you transform Marketing Cloud into a strategic growth engine.
Right-Shore
Customers can combine resources from our onshore, offshore, and nearshore delivery centers.
Business Continuity
IT Convergence retains a highly skilled consultant staff with low attrition rates, providing you with the best experience.
Center of Excellence
Help ensure compliance and process adherence through rigorous documentation.