HrOUG 2025 is an annual technology conference organized by the Croatian Oracle Users Group and is recognized as one of the foremost Oracle-focused events in Central and Eastern Europe.
Held on the scenic Red Island in Rovinj, the 2025 edition brings together over 450 IT professionals, developers, data experts, and Oracle enthusiasts from Croatia and around the world. Over three days, participants will experience lectures, hands-on workshops, and discussions led by some of the most respected Oracle experts globally.
Join Our Sessions
Empowering Business Users with Oracle Fusion AI Agent Studio
Friday, October 17, 2025 | 5:55 PM | Hall D (Apartments)
Oracle Fusion AI Agent Studio empowers business users — such as professionals in HR, Finance, Procurement, Logistics, and Operations — to create their own AI agents without requiring programming skills. In this session, we will demonstrate how to build intelligent agents that automate repetitive tasks, generate personalized content, and access insights based on secure enterprise data. By using prebuilt templates, natural language, and native integration with Fusion Cloud workflows and data, users and IT Team can easily build and deploy their own agents. Discover how Oracle’s embedded generative AI is transforming productivity and decision-making
AI’s Sweet Tooth: A RAG Journey Through Uruguay’s Best Alfajores de Dulce de Leche
Saturday, October 18, 2025 | 9:00 AM | Hall A (Main)
This presentation showcases how to build a Retrieval-Augmented Generation (RAG) application from scratch, designed to answer all your questions about Uruguay’s most cherished sweet treat—the alfajor de dulce de leche. Leveraging Oracle AI Vector Search for efficient and accurate information retrieval and Oracle Generative AI for natural language understanding and response generation, we bridge the gap between advanced technology and culinary tradition. This session will include live demos, providing an interactive experience to see this solution in action.
About the Speaker
Edelweiss Kammermann
AVP of AI & ML at IT Convergence
Edelweiss Kammermann is an Analytics, Data Integration & Machine Learning specialist with over 20 years of consulting, project management, and team lead experience. In the last 10 years, she has been building and managing Analytics and Machine Learning global teams for US and British companies. In her role as SME, she offers analysis, recommendations, and advice to clients regarding their Analytics & ML ecosystem and roadmap.
Her work with both private and public organizations, earlier in her career, has spanned much of South America, especially Uruguay, Bolivia, Panamá, and Honduras working in World Bank Projects.
Edelweiss is an Oracle ACE Director and a frequent speaker at international conferences like OTN Tour, UKOUG Tech/Apps, OOW, Code One, Collaborate, Analytics & Data Summit among others. Her sessions include talks on Analytics, Data Integration, Machine Learning, and Cloud solutions in English, Spanish, and Portuguese.